Past event…

Event Ended

Birk Center Park 15

Ever wondered what it takes to be an entrepreneur?

Attending Startup Weekend Herning - E-business & Lifestyle is a good starting point!

Invent a new service – a brand new business model – a new smartphone app – a new shopping concept or even start your own business....

Startup Weekend Herning - 2013

Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs with over 1200 events in more than 110 countries since 2010.

This Startup Weekend will be the first of its kind in Herning and it is within the National and Global Entrepreurship Week. Startup Weekend Herning will also be part of the Global Startup Battle where more than 200 Startup Weekend events will be competing simultaneously all over the world!

All Startup Weekend events follow the same basic model - anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.

Why should you attend?

Startup Weekend Herning, with focus on E-business in the Lifestyle Industry, offers an excellent opportunity to engage companies, entrepreneurs and students in developing new products, new businesses, sharing best-practice methods, newest trends and inspiration of how to grasp consumer behaviour.

Business Development Engineer - Startup Weekend Herning - 2013

Who should attend?

Startup Weekend Herning is for everyone - Entrepreneurs, students, companies – everyone with an interest in business developments within E-business and Lifestyle.

This is the opportunity to develop business ideas in a dynamic team consisting of creative minds and bright ideas across professions, studies, and industry.

Leading companies and pioneers participate in Herning Startup Weekend as coaches and judges. Get face time with thought leaders, pioneers and the movers and shakers within the market of E-business & Lifestyle.

Everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups. If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life!

AU Herning


We offers accommodation in our very cozy conference rooms, courtyard Margaret Bright. You just need to bring, sleeping bag and sleeping pad. Accommodation located 10 minutes walking time from Startup Weekend Herning, so we ask that you check in early so you can be installed comfortably within Startup Weekend starts.

On arrival at SWHerning have a Team that is ready at check-inn and showing you the way. November has its whims and we recommend that you bring an umbrella



Nov 22
  • Registration Starts (Birk Centerpark 15, Canteen)
  • Dinner & Networking
  • Welcome & Speakers
  • Pitches Start
  • Attendees vote for the top ideas
  • Teams start forming and discussing ideas
  • Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. You may stay and work as late as the venue will allow


Nov 23
  • Arrive, simple breakfast & coffee
  • Setting up workspace and start working
  • Speaker: Anja Bisgaard Gaede:
  • Lunch
  • Check In - Short update on progress
  • Speaker
  • Coach presentation and one-on-one coaching
  • Possibility to
  • Coaches leaves
  • Dinner
  • Call for help
  • Finished for the day. You may stay and work as late as the venue will allow


Nov 24
  • Arrive, simple breakfast & coffee
  • Call for help (this is self motivated, so don’t be shy)
  • Lunch
  • Speaker: Lauge from Brightloops - How to pitch an idea and Introduction of a great pitching tool 'Picherific'
  • Pitch coaches - They are here to help!
  • Presentation tech check
  • Judges arrives - Briefing
  • Dinner
  • Speaker: Anne Mette Zachariassen Director at TEKO Design + Business
  • Speaker: Mette Højborg, Erhvervs- og Udviklingschef Herning kommune
  • Judging & awards
  • Wrap-up & networking
  • Go home!
Main Sponsors

Claire Topalian

Facilitator   |   LinkedIn

Claire Topalian is the Communications Manager at UP Global, headquartered in Seattle, WA. She is passionate about generating visibility for startup communities and finding new ways to support entrepreneurs through research and storytelling. Before Startup Weekend, she lived and worked in Istanbul, Turkey, and studied English Writing at Gonzaga University.

Speakers & Coaches

Anja Bisgaard Gaede

Speaker and Holder of Bureau A   |   LinkedIn

Expert in the triangular intersection of communication, trend and experience economy with speciality in the fields of fashion, branding and retail. Author of the book "Skab god kemi med dine kunder - oplevelsesøkonomi i detailhandlen" - about customer chemistry in retail. Master of Arts in Communication, previously Trend Manager at pej gruppen - Scandinavian trend institute, and now owner of bureau a.

Theme: What is an experience - literally - and how can one create e-business based on experience communication?

Lauge Vagner Rasmussen

Pitch Coach from and

We all get ideas, but most ideas end up in the drawer: we haven't got the time, knowlegde, creativity and competences to grow the ideas by ourselves.

Brightloops is a online community for people who want to develop their ideas in colloboration with likeminds. For easier, faster and more fun idea development. Mini workshop about how to prepare a pitch Pitcherific is a stand-alone tool for creating great pitches

Bent Knudsen

Coach   |   LinkedIn

Dansk Mode & Textil er organisationen bag den danske mode- og tekstilbranche.
Med mere end 300 medlemmer er vi branchens naturlige omdrejningspunkt - og vi støtter medlemmerne
med daglig rådgivning, politisk arbejde, netværksdannelse og meget mere.

Mikael Jensen

Coach (Saturday)   |   LinkedIn

Partner i Dø Med Hjertet. Partner i Company Rating og UpStreaMarketing, hvor vi laver - Marketing, Strategi/Taktik, hjemmesider og alt, hvad et reklamebureau laver - bare bedre! Til sidst er jeg partner i Euroway emd hovedsæde i Esbjerg. Vi laver EU ansøgninger og er projektledere for især videnprojekter og byggeprojekter."

Klaus Petersen


Manager of JoHIT
Specialist in apps-programming, web technology, business development and entrepreneurship. I have been partner in several startup-projects during the last 10 years.

Michele Andreasen

Coach   |   LinkedIn

Project cordinator at InnovationMidtVest. Innovationmiljøet InnovationMidtVest investerer kapital i de tidlige faser af virksomhedsudvikling. Faser, hvor der endnu er stor usikkerhed om forretningsidéens realiserbarhed. Som innovationsmiljø har IMV mulighed for at medfinansiere lovende forretningsidéer med op til ca. 4 mio. kr.

Bestyrelsesformand i to porteføljeselskaber og bestyrelsesmedlem i et tredje selskab

Morten Nubert


Morten Neuberg er iværksætter - og ejer af Danmarks hurtigst voksende sportsforretning :

Jesper Jensen

Coach   |   LinkedIn

Online/E-commerce manager for Jack & Jones

Anders Møjland Mikkelsen

Coach   |   LinkedIn

Digital Design Creative online responsible at Jack & Jones

Sussi Bianco

Coach   |   LinkedIn

Ansvarshavende Specialkonsulent
CareWare Innovation og Entrepreneurship

Konsulenthuset Sussi Bianco specialises in the development of Entreprenerurship related initiatives for various clients. As a serial organizer of Startup Weekends Sussi is one of the key organizeres in both Aarhus, Herning and Copenhagen. At IHA -AU she teaches a course in reality tjek focused businessplans. Aarhus Kommune and Konsulenthuset Sussi Bianco is behind the national initiative CareWare Innovation og Iværksætteri.
Her expertice in a Startup Weekend setting is knowhow on idea crunching, identifying gamechangers, the dynamics of teams, networking to validate the idea and innovative processes in general.

Annette Spicker Bruhn

Coach (sunday)   |   LinkedIn

Iværksætterkonsulent, Erhvervsrådet Herning & Ikast-Brande

Annette specilises within Innovation and Entrepreneurship, and she is making a living out of being an advisor of people who are following their dream of becoming entrepreneurs.

Henrik G. Qvottrup

Coach (sunday)   |   LinkedIn

Strategic advisor within branding, digital marketing and entrepreneurship. He has been working with development and implementation of personal branding for business people, athletes and unemployed.

"Har er ejer/medejer af 7 forskellige virksomheder og har i flere år hjulpet nye iværksættere som mentor og sparringspartner. Derudover har han skabet Projekt IdéFabrikken, der hjælper ledige til at blive selvstændige."


Per Rasmussen

Adm. director   |   LinkedIn

Per Rasmussen is working with strategy and management, with the speciality within online strategy and business development. Per have been working with eBusiness and online media within a range of industries.

He has an analytical and fact-based approach to strategy-development combined with his substantial experience in running s business online.

- Chairman of FDIH – the Danish eBusiness Association
- Chairman of the board in – the leading real estate search portal in Denmark.
- Board member in – the leading online book store in Denmark.

Betina Simonsen

Man. director of the cluster Innonet Lifestyle Interior and Clothing   |   LinkedIn

Current area of work:
Man. director of the cluster Innonet Lifestyle Interior and Clothing.
The cluster has about 280 companies as committed members and more than 500 participate in conferences, seminar and other activities. The cluster has focus on international cooperation and is currently working with more than 20 clusters worldwide.
Innonet Lifestyle is also the facilitator of sub-networks: Created4Kids and Rethink Business and the Think Tank – The future of Interior and Furniture

Head of Education at Scandinavian largest design school TEKO/ Via University College.
International management positions within the Interior and Clothing industry in USA, Japan/Asia and UK.

Area of expertise:
Business models, user driven innovation, retailing/etail, board member

Board Governance, Master Int. Marketing and Regional Economic Development Sophia University, Tokyo, Master

International Business University of Aarhus

Torben Møller

Director of Dencon Center   |   LinkedIn

Torben Møller started up his company in 2008 right before the financial crisis. As a consequence he has had a firm focus on rentability and costs in relation to earnings.
Since then Dencon Center have developed and the associated webshop "kontormø" - Danish for "office furniture" - has become a leading webshop for btb online trade with furniture and office decor in Denmark.
The success has been created by combining a simple and easy-to-use webshop with a constant focus on customer satisfaction. It has lead to uninterrupted growth for the company which was recently awarded with a "Gazelle" - A danish business award given for steady growth over four years.
Torben is especially dedicated to online marketing, SEO and usability.

Bernd Houillon

Man. Director of BON'A PARTE

Bernd has more than 20 years experience in mail order business. He built up a catalogue concept within the OTTO Group and transformed this catalogue to a multichannel lifestyle brand. His expertise besides brand management is design and product as well as multi channel marketing.
Bernd lives now nearly 1 year in Herning and guides BON'A PARTE as CEO through an exciting change process to become Denmark's leading shopping portal of Scandinavian fashion and lifestyle.
Corporate social responsibility plays an important role for Bernd. He is since more than 5 years advisory board member of 'COTTON made in Africa', a foundation to help African farmers to improve their living and educational conditions.

Michael Fynboe

Manager, new business development

Main Partners
Annette Qvistgaard
Jan Kvist Martinsen
Sussi Bianco
Annet Muru
Betina Horsager
Mikkel Ebbesen Nielsen
Anne Sofie Persson Petersen
Bente Nybo
Karen Jakobsen
Sara Constance
Christian Erfurt
Domokos Szabo
Thomas Fogt


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